Why Great Real Estate Photography Matters

By Jeff Cheney | On

The saying, ‘a picture is worth a thousand words’ is one that most people are familiar with, and it couldn’t be closer to the truth when it comes to real estate. When you have made the decision to sell your home, it is imperative that you have photographs that represent your home truthfully. While the right amenities, an attractive floor plan, a large backyard, and curb appeal are all important, they won’t really matter if the photographs are poor quality. When first meeting with a real estate agent, potential buyers will undoubtedly be drawn to homes that have pictures that highlight their best features and are eye-catching. This is where a professional photographer from The Cheney Group comes in. We understand how important it is for a home to put it’s best foot forward, so to speak, which is why we have a talented real estate photographer on our team. By having good pictures taken by a trusted local photographer from The Cheney Group, you will immediately find that more people are interested in your home, which translates to more phone calls, showings, and even more offers. Because we have an in-house photographer who can make your home look amazing – including in the staging phase – you will have the upper hand when it comes time to put your home on the market.

Here are a few of the main ways in which a professional photographer from The Cheney Group can help make your home look more attractive to potential buyers, which will in turn give you the right tools to sell it at a record pace:

Attract More Interest

Beautiful Home - The Cheney GroupAs mentioned, great photographs will serve several important purposes when it comes to the sale of your home. First and foremost, professional photographs are one of the main factors in attracting more interest to your property. While it can be tempting to go the DIY-route when it comes to taking pictures of your home, the fact remains that they simply will not be up to par. Our in-house professional photographer has the equipment and skills to make your home look beautiful and attractive to potential buyers. From the staging process to the actual pictures, she will be able to showcase all the best features of your home, which will draw buyers in right from the get-go.

Make Your Home Stand-Out

Great photographs of your home are far more likely to stick in a buyer’s mind and play a role in what home they decide on. This may come as a surprise to some, but good pictures can actually help properties sell at a higher price in the long run. Whether it is due to the pictures simply attracting more people, which can then create some healthy competition, or because the first impression people had of a home was an excellent one, the fact remains that pictures will help a home stand-out and command a higher price.

Leave a Lasting Impression

In many cases, after people have toured your home, they return to their computers to check out the property again online. By being able to take the time to look at pictures of the home online and truly get into the details, they can better understand how the home flows and how each room relates to the next. High-quality photographs that show off the home’s features and allow them to get a better idea of the entire home will surely keep potential buyers interested, even encouraging them to go take another look.

These are just a few of the ways in which The Cheney Group’s professional real estate photographer can make your home shine and bring in possible buyers. To learn more about the staging and photo process, please contact us today. We look forward to helping make your home look its best and will do everything we can to do so!