Smart Tips for Marketing Your Home

By Amber Libby | On

Even though the real estate market in Frisco and North Texas overall is hotter than ever, it doesn’t mean your house will just sell itself. In fact, sellers today must get more creative than ever before when it comes to finding the right buyer for their home. Sure, homes are flying off the market in Frisco, Plano, McKinney and elsewhere in Texas in the blink of an eye, but this is due in large part to smart and focused marketing efforts on the part of the real estate team. These days, people looking to buy a home look for less conventional tactics, such as real estate apps and other online tools. While open houses are still an important part of selling your home – as is the staging process – it is important to recognize many of the new ways to successfully market your home.

Today, trends come and go and it can be quite difficult to keep up with what’s hot, and what’s not. Our world is perpetually evolving, thanks to the internet, all the different social media platforms, and the like. With this in mind, the way in which a home is marketed will have a huge impact on what kind of exposure it receives, how quickly it sells, and what the final sale price is. It is not as simple as printing out a bunch of flyers with a nice picture of your home and some of the top features. Today sellers must get creative and work closely with their Frisco Realtor in order to gain as much exposure as possible. It is no secret that exposure is the key to bringing in the right buyers and getting the price you want for your home.

With this in mind, we thought it would be a good idea to look at a few of most creative ways to market your home in today’s society:

Build a website dedicated to your home

People love the internet and rely on it for, well, everything. Thanks to Steve Jobs and our handy little iPhones, we can peruse the real estate market for the home of our dreams while waiting in line at the grocery store or for our kiddos to finish up ballet practice. While there are numerous different websites out there dedicated to home listings, one of the best ways to create a buzz about your home is to have a beautiful website dedicated to your house, and your house alone, built. First impressions are obviously incredibly important, and a website can help present your home in its best light. For a small amount, you can have a website that will feature stunning pictures of your home, a virtual tour, your Realtor’s contact info, and so much more, which is the first step to getting people interested.

Use social media to your advantage

These days pretty much everyone has a Facebook account, whether personally or professionally. This presents a wonderful opportunity for you to have your home reach a much wider audience, through sharing, likes, and comments. Facebook also allows you to target people in a specific location, which will also help gain exposure.

It’s all in the staging

We have talked about how important home staging is in the past, but it is worth mentioning again, especially in regards to marketing your home to the right buyers. The Cheney Group has a team of talented stagers on hand to help turn your home into an even more stunning space that potential buyers will have no problem picturing themselves turning into their own.

To learn more about how to market your Frisco home in today’s competitive real estate market, contact The Cheney Group today.


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