How a Smart Marketing Plan Will Help You Sell Your Home

By Jeff Cheney | On

Making the decision to sell your home is most likely not an easy one. Whether you have outgrown your current space, received a job offer in another city, or are simply looking to upgrade, there are many reasons for selling a house. As soon as you have made this commitment to sell your home, it is important that you choose the right Realtor to represent you. Many people do not realize this, but the real estate firm that you select to stand by your side throughout this entire process can make all the difference in the world.

When you use The Cheney Group, you can rest assured that we will take care of all the details and represent both you and your home professionally. Along with listing and showing your property, our team will come up with a marketing plan that will make your home stand out from the rest, both online and in the flesh. Today’s world is chalked full of different platforms for marketing and advertising, many of which can be instrumental in the sale of your home. The days of simply sticking a “For Sale” sign in your front yard are gone, in large part because of the bigger pool of buyers and the need to gain as much exposure in the market as possible.

The Goal of a Marketing Plan

A marketing plan is something that will help highlight your home’s features, helping it to appeal to a broader audience in a shorter amount of time. If done right, a marketing plan will include both online and in-person strategies that will help ensure you are satisfied with the final sale price of your home. There are a few ways you can make sure your home makes a splash when it hits the market, including the following:Professional-Realtor-The-Cheney-Group-Texas

  • Running a promotional blitz as soon as your home is ready to hit the market
  • Handing out printed materials with your home’s specs
  • Having professional photographs taken
  • Submitting featured listings on numerous real estate websites (such as
  • A strong social media campaign

By doing all these things, you and your real estate marketing team are making sure all your bases will be covered. Today, the goal of a marketing plan when it comes to selling your North Texas home is to make sure no rock is left uncovered, so to speak. If done properly, a marketing plan can create quite the buzz surrounding your property and propel your listing above any competition.

Let The Cheney Group Do The Hard Part

While the advertising and marketing in itself are imperative to how well your home does, it oftentimes comes down to the staging. When using The Cheney Group to sell and market your home, you will benefit from the expertise of our Certified Home Stager, who will provide you with the following:

  • On-site advice and tips to ensure your home reaches its fullest potential
  • Assistance getting your home in prime condition in order to attract the most potential buyers
  • De-cluttering your home
  • Professional photographs that highlight your home’s assets

The staging process is such an integral aspect of the marketing plan because most buyers are far more likely to be interested in a home they can actually see themselves living in. If buyers see a cluttered mess and overstuffed closets, they will have a much more difficult time envisioning their own belongings in the space. This is yet another reason why it is crucial that you go with a Realtor from The Cheney Group to sell your home. Our marketing specialists not only understand the North Texas real estate market, but they have the tools and resources to create a plan that will get you the results you are looking for.