The Importance of Home Staging When Selling Your Home

By Jeff Cheney | On

Selling your home can be both an exciting and intimidating experience, especially if it is your first time. For many people, the last time they went house hunting was a very long time ago. In recent years, things have changed when it comes to selling a home and getting the results homeowners are looking for. If you think back to the last time you bought a house – likely the one you are trying to sell now – chances are you went through some homes that were less than ideal. In many cases, this was because of the decor and how the previous owner had everything arranged. If they had better taste or an expert help them arrange everything, there is a possibility you may have looked at the house in a whole new light, don’t you think? This is where home staging comes into play. Home staging is the act of turning your private residence into an appealing space that people can actually see as their own. This is a critical aspect of the home selling process, as how your home is staged will directly impact whether or not potential buyers could see themselves in the space moving forward. As you may have guessed, the number one goal of home staging is to make a home appealing to a high number of potential buyers. Here at The Cheney Group, we have a certified home stager on staff to ensure this is done and that your home is as attractive as possible when it hits the market.

Many people do not realize this, but having your home professionally staged for an open house and photographs is one of the most underutilized – and effective – marketing tools. People oftentimes buy based on emotion and the feeling they get when viewing a home for the first time. If a house is full of clutter and your belongings are strewn everywhere, it can be difficult for potential home buyers to picture themselves turning it into a their forever home.

Why is Home Staging Important?

Over the last several years, home staging has become an integral part of marketing and selling a home, no matter the price or location. A recent study by Proctor & Gamble uncovered the following in regards to what people look for when buying a home:

  • Location – 69%
  • Curb Appeal – 12%
  • Feel of the Home – 10%
  • Size – 9%

As you can see, 78% of what impacts a home buyer’s decision is already made up for them, which is why it is even more important that you take extra special care with the things you can actually change. As briefly mentioned above, people oftentimes buy a home based on emotion. Sure, buyers begin the house hunting process with a logical list of things they want and don’t want, but the home they actually settle on is chosen by emotion and feeling. This is why it is important to stage the home and create that “this is home” feeling for each and every potential buyer. Our professional home stagers are experts at turning chaos and cramped spaces into organized rooms that look like rooms that people dream of. Whether you are trying to sell a home in Frisco, Plano, Little Elm, or elsewhere in North Texas, let The Cheney Group help you. Our marketing specialists know exactly what it takes to sell a home and will do everything in our power to make sure your home puts its best foot forward the moment it hits the market.